Apollo.io Launchpad - Meetings Engine
The ultimate guide to set up your Apollo.io account - Let's Book Some Meetings!
As a long time Apollo user and leader of outbound teams ranging from 1-26 in size, I've been crafting this exact framework since Apollo's seed round in 2018.
Fast forward to 2023 - A ton has changed in outbound and with Apollo. No secrets there. I've been fortunate enough to help >20 companies implement strategy through my company, SmrtReach.
My team and I have crafted this Launchpad with 1 goal in mind - help you book more meetings and win more deals.
What you'll get - Videos explaining how and why we're optimizing Apollo in each tutorial, along with step by step instructions on how to execute and implement your outbound engine.
Tutorials and Lessons Included:
- Settings + plan best practices
- Email account setup guide
- Sending domain distribution/strategy
- Deliverability guide - DNS setup ( DMARC / SPF /DKIM / BIMI )
- Sending limits (daily, hourly, frequency)
- Persona Setup
- Templates
- Objection handling (5 most frequent objections + replies)
- Follow up templates - get that meeting!
- Snippets
- Create engaging, high-performing emails at scale, based on your prospect's unique needs
- Automation
- Automated prospect configuration/sequence optimization
- Calendar Integration + Setup
- User Permissions + Role Delegation
- Finding + Targeting Accounts in a repeatable way
- Prospecting your target buyers from Target Accounts
- Integrations
- Setting up your Apollo/Salesforce Integration to Apollo
- Using the Apollo.io Linkedin Integration
- Field mapping
- Data syncing best practices
- Drop your bounce rate to <.5% guide - double verify with zerobounce
- Account + People Stages
- Calls
- Apollo.io dialer setup/configuration
- Disposition mapping
- Sending schedules
- Sequence structure overview
The Ultimate Guide to set up your Apollo.io Account - Let's Book Some Meetings!