Apollo.io Launchpad - Meetings Engine

The ultimate guide to set up your Apollo.io account - Let's Book Some Meetings!

As a long time Apollo user and leader of outbound teams ranging from 1-26 in size, I've been crafting this exact framework since Apollo's seed round in 2018.

Fast forward to 2023 - A ton has changed in outbound and with Apollo. No secrets there. I've been fortunate enough to help >20 companies implement strategy through my company, SmrtReach.

My team and I have crafted this Launchpad with 1 goal in mind - help you book more meetings and win more deals.

What you'll get - Videos explaining how and why we're optimizing Apollo in each tutorial, along with step by step instructions on how to execute and implement your outbound engine.

Tutorials and Lessons Included:

• Settings + plan best practices
• Email account setup guide
• Sending domain distribution/strategy
• Deliverability guide - DNS setup ( DMARC / SPF /DKIM / BIMI )
• Sending limits (daily, hourly, frequency)
• Persona Setup
• Templates
  • Objection handling (5 most frequent objections + replies)
  • Follow up templates - get that meeting!
• Snippets
  • Create engaging, high-performing emails at scale, based on your prospect's unique needs
• Automation
  • Automated prospect configuration/sequence optimization
• Calendar Integration + Setup
• User Permissions + Role Delegation
• Finding + Targeting Accounts in a repeatable way
• Prospecting your target buyers from Target Accounts
• Integrations
  • Setting up your Apollo/Salesforce Integration to Apollo
  • Using the Apollo.io Linkedin Integration
  • Field mapping
  • Data syncing best practices
• Drop your bounce rate to <.5% guide - double verify with zerobounce
• Account + People Stages
• Calls
  • Apollo.io dialer setup/configuration
  • Disposition mapping
• Sending schedules
• Sequence structure overview